Content Placement
The order in which you place your content is important. Since search engine web crawlers only index up to a certain amount of data for a given page, unique content should come first to ensure it gets indexed. This has the added benefit of placing your page’s unique content first in the hierarchy of your page’s content.
Keyword Density
You also want to be sure to use your targeted keywords (the ones specified in that page’s META tags) in your unique content wherever possible, within reason. Don’t lose focus on providing readable content just to get more instances of your keywords in there.
